Adidas Combat Sports (US)

Focus: Global Athletic Equipment

Description: A high-volume, high-performance site for professional combat athletes.

Technical Analysis: haleair.co.ukExecuted a full Theme 2.0 migration, moving hard-coded sections into flexible, re-orderable blocks. Optimized JS event listeners to handle high-traffic spikes without site crashes.

SEO & Optimization:

• Cleaned up 404 redirects and implemented a robust XML sitemap for thousands of SKUs.
• Configured Hreflang tags to ensure the US store is correctly identified by search engines compared to international counterparts.